Freelance Marketing Consultant
Solarsense UK
Leading the renewable energy industry through quality and innovation, Solarsense are considered one of the UK’s leading clean energy providers. Since being founded in 1995, they have completed more than 14,000 renewable energy installations and are responsible for powering some of the UK's leading organisations.
I have been working with Solarsense on their on-going marketing projects since 2015, since meeting we have won 10 awards and broken a number of records.
KEY RESPONSIBILITIEs
Marketing strategy and reporting
Brand management
Website design and development
SEO and Google Analytics
Social media and targeted advertising (LinkedIn)
Email marketing & company newsletter
Content creation & marketing materials
Advert design & editorial (print, digital)
Industry award nominations
KEY ACHIEVEMENTS
10 industry awards in 5 years
88% increase in web traffic YoY
Increased social media audience, reach & engagement
Increase in email open and click through rates
61% increase in sales leads YoY
CLIENT TESTIMONIAL
“Adam is organised, conscientious and always meets deadlines. He has helped us win a number of major contracts and awards”.
STEPHEN BARRETT - MANAGING DIRECTOR - SOLARSENSE
RECENT WORK
Website development & content creation
The new Solarsense website is now live. Designed to reflect brand identity and showcase projects. Built to improve search performance and increase sales leads.
CORPORATE VIDEO
The Solarsense company video was created for use on the new website, social media channels, email marketing campaigns and event promotion.
corporate brochure design
The Solarsense corporate brochure was designed to communicate the companies’ wider capabilities. It was designed for both digital & print with a button embedded on all employee email signatures to maximise exposure.
Case study design
The new Solarsense case studies have been designed for digital and print. Used for website, corporate brochure, social media and email marketing.
newsletter design & email marketing
Our latest newsletter reached an open rate of 65.9% (industry average: 21.6%) and a click through rate of 24.4% (industry average: 2.6%).
ADVERT DESIGN & EDITORIAL
Print & digital advert design for features in local & national press. Recent publications include; Bristol Living Magazine, The Bath Magazine & The Mendip Times.
social media marketing
Social management, customer engagement & social media advertising across multiple platforms including; Linked In, Twitter & Facebook.
TARGETED SOCIAL MEDIA ADVERTS
Getting the right message in front of the right audience to increase brand awareness, drive relevant website traffic and generate leads.
LinkedIn allows you to target specific audiences, based on attributes such as industry type, company size, job titles and more.
